Heart Foundation Tick Programme | Helping shoppers make healthier food choices

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Heart Foundation | The Heart of Our Nation

Tick Consumer Research

The Tick is New Zealand’s leading food signposting programme, so it’s important that we measure how well consumers understand the Tick and how it impacts on their supermarket purchases. We conduct regular independent research to track and assess awareness, usage and understanding of the Tick.

The following document summarises the results of the 2009 Tick consumer
research conducted by Phoenix Research, and provides an overview of the Tick marketing programme.

Tick Consumer Research & Marketing 2009

HEALTHIER CHOICES FOR HEALTHIER NEW ZEALANDERS

Pick the healthier choice. Pick the Tick