Tick Consumer Research
The Tick is New Zealand’s leading food signposting programme, so it’s important that we measure how well consumers understand the Tick and how it impacts on their supermarket purchases. We conduct regular independent research to track and assess awareness, usage and understanding of the Tick.
The following document summarises the results of the 2009 Tick consumer
research conducted by Phoenix Research, and provides an overview of the Tick marketing programme.
HEALTHIER CHOICES FOR HEALTHIER NEW ZEALANDERS
