Tick Consumer Research
The Tick is New Zealand’s leading food signposting programme, and it's important that we measure how well consumers understand the Tick and how it impacts on their grocery shopping decisions. We conduct regular independent research to assess usage, understanding and awareness, how important the Tick is to consumers and how it affects product purchasing behaviour.
The pdf document below summarises and outlines the results of Tick Consumer Research conducted by Phoenix Research from February 2008.
Awareness, Usage and Attitudes to the Tick
HEALTHIER CHOICES FOR HEALTHIER NEW ZEALANDERS
