Industry and Health Providers
The Heart Foundation Tick Programme is the most recognised food signposting guide in New Zealand with 98% of shoppers having heard of the Tick.
Tick Licensees
Did you know that 98% of main grocery buyers are aware of the Tick or that two thirds (66%) would buy a product if it had a Heart Foundation Tick, compared to a similar product without the Tick?* This provides a measurable competitive advantage for your brand. Please visit the Tick Consumer Research page for more information.
If you are licensed to the Tick programme you want to be confident that we are doing an effective job promoting the Tick to the main grocery household shopper. Please view our summary of our broad range of marketing activities.
Joining the Tick Programme
The Heart Foundation sets nutrition standards specific to more than 50 types of food. To join the Tick Programme, your product must fit one of our current food groups and it must be independently tested to show that it meets the Heart Foundation nutrition standards for that type of food. Products that meet the nutrition standards are eligible to join the Tick Programme. Your company then pays a licence fee to the Heart Foundation which gives you the right to use the Tick logo on your Tick approved product, packaging and advertising materials.
For more information about the application process click here. To speak to someone at the Heart Foundation about joining the Tick Programme, click here.
Tick Food Categorisation
In light of the concerning obesity statistics it is important for the Heart Foundation to promote socially responsible advertising of Tick food products that should be limited in the diet. Tick approved products are now categorised further as either everyday foods or occasional foods. To assist consumer understanding of the categorisation, all products in the Tick Shopping List have been separately categorised as either everyday or occasional foods. Please refer to the Tick Shopping List to assess how your product will be categorised.
Tick Fees
The Heart Foundation Tick Programme is self-funded and not-for-profit. Tick licensees pay a royalty fee, based on the annual sales of their Tick approved products (wholesale price exclusive of trading terms). You can have as many Tick approved products as you like on the programme, up to the maximum dollar value for the fee category.
| Annual Sales | Annual Royalty Fee |
|---|---|
Category 1 |
$3,300 |
Category 2 |
0.25% |
Category 3 |
0.10% |
Category 4 |
Fee cap |
Your fee pays for:
- The ongoing research to develop the nutrition standards
- Random testing of Tick approved products
- The administration, management and marketing of the Tick Programme
Thank you to NZ King Salmon, NZ Pork Industry Board, Sealord, Essentially Food, NZ Beef & Lamb and Allyson Gofton for permission to reproduce images.
*Heart Foundation Tick Programme consumer market research, February 2008
HEALTHIER CHOICES FOR HEALTHIER NEW ZEALANDERS
